AGM – Marketing
Job Summary
Qualification :-
- PG in Marketing
Skills :-
- Marketing, Digital Marketing, ATL BTL, Media Planning
Years Of Experience :-
- 10-12
Location : –
- TCR
(Gender: M/F)
Job Description
Responsible for strategy, planning and implementation of Campaigns across product & segments and owns the Marketing Calendar for Line of Business.
The responsibilities include:
- Responsible for design and implementation of high impact Digital campaigns across products and segments to drive required marketing objectives across digital
- Design and deliver a distributed ownership based integrated Enterprise and Consumer – Enterprise GTM marketing plan consisting of Insights, Brand & Comms, digital and pull marketing programs to create awareness and demand
- Performance marketing for all digital assets and campaigns
- Ownership of Enterprise website, SEO, SEM and agency management
- Strong coordination between enterprise marketing team, agency, media agency team for design and implementation of programs
- Monitoring and reporting of program deliverables, and taking initiatives to progressively improve the plan/execution to deliver expected results
