DoubleHorse insists upon the highest standards for secure transactions and is committed to protecting and safeguarding your personal information and privacy. Our information gathering and dissemination practices is below which ensure the safeguarding of your personal information and privacy
In this Privacy Policy, we refer to any information that can uniquely identify an individual as “Personal Information”. This Privacy Policy describes the types of Personal Information that is collected on the Double Horse websites, how we mutually benefit from such information, how we may use that information and with whom we may share the same. The Privacy Policy also describes the measures we take to protect the security of this information as well as how you can access, modify or delete your Personal Information at any time. It also explains how you can object to the processing of your Personal Information or to receiving communications about our products and services.
For purposes of the Digital Personal Data Protection Act, 2023 and the rules made thereunder (collectively, the “DPDP Law”), Personal Information that constitutes digital personal data shall also be referred to as “Personal Data”, and individuals to whom such Personal Data relates shall be referred to as “Data Principals”. Where Double Horse determines the purpose and means of processing such Personal Data, it acts as a “Data Fiduciary”.
Note: Our Privacy Policy may change at any time with prior notice to you wherever feasible. Such changes shall be effective immediately upon posting on Double Horse website. To make sure you are aware of any changes, kindly review this policy periodically. This Privacy Policy is incorporated into and subject to the following-
TERMS AND CONDITIONS:
Any user accessing and using the site of the company will be deemed to have accepted all the Terms and Conditions referred herein as such along with the clauses that may be added up or deleted by the Company from time to time.
Any body not accepting the terms and conditions are not expected to use the site of the Company.
COLLECTION OF PERSONAL INFORMATION AND OTHER INFORMATION
Double Horse limits itself to collect information in order to ensure accurate service. Most of the information we collect is very basic and is needed to complete a purchase or provide a refund. Double Horse collects customer information such as to device information, order information and customer support information
Such as your name, address, telephone number, date of birth, email address, descriptions of the items requested or purchased, language preference, the IP address and operating system of your computer, the browser type and version being used by you. We may also collect additional information if you contact us for customer support. We will not sell, distribute or lease your personal information to third parties. We may automatically track certain information about you based upon your behavior on our site. We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve our users. This information is compiled and analyzed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on our site or not), which URL you next go to (whether this URL is on our site or not), your computer browser information, and your IP address.
CREDIT CARD, DEBIT CARD AND BANKING INFORMATION
Double Horse does not collect or store Credit Card or Debit Card or any of your banking information as it is directly transmitted through the payment gateway provider to the payment network or bank.
REGISTRATION
In order to take advantage of some features of the site, you must register and create a member account which is free of any cost. An online registration form may require you to provide information such as your name, email address, and a password. Your password is a component of our security system. As such, it is your responsibility to protect it. Do not share your password with any third parties. If your password has been compromised for any reason, you should change it immediately.
TECHNOLOGIES THAT ALLOWS US TO CUSTOMISE YOUR EXPERIENCE ON DOUBLE HORSE
We use various technologies to collect information relating to your visit to our website, such as the Uniform Resource Locater (URL) that referred you to our website, Internet Protocol address, browser type, browser language, the date and time of your request, etc. This enables us to enhance and customize your experience on our website. For example, we may collect the Internet Protocol (IP) address identifying your computer or device and indicating your geographic region for statistical purposes. In some instances, we may use these technologies in combination with the personally identifiable information you provide on the website. These technologies may provide a variety of information such as whether you have visited Double Horse before. They also may enable you to save your preferences. Each technology is explained below.
WEB BEACONS AND TRACKING LINKS
Web Beacons (also called clear gifs and pixel tags), tracking links and/or similar technology consist of a few lines of code and are embedded on the pages of our website. They are often used in combination with Cookies and are often not visible to the user of the website. Web Beacons may relay information to third parties such as our service providers and may be used in order to track customer response to certain advertising, to better target Beacons from relaying this information about you and may limit your use of
Some of our website features.
COOKIES
We use data collection devices such as “cookies” on certain pages of the website to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. “Cookies” are small files placed on your hard drive that assist us in providing our services. We offer certain features that are only available through the use of a “cookie”. We also use cookies to allow you to enter your password less frequently during a session.
Cookies can also help us provide information that is targeted to your interests. Most cookies are “session cookies,” meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on the website and you may be required to re-enter your password more frequently during a session.
Where the use of non-essential cookies or similar technologies involves processing of Personal Information based on consent, we will seek your consent through an affirmative action and provide you with a reasonably accessible means to change or withdraw your preferences. Necessary cookies may continue to be used to operate, secure and provide the website and its core features.
PURPOSE OF COLLECTION
To load the website accurately for you, and to perform analytics on website usage to optimize our website.
To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, track our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
To provide customer support.
We will process Personal Information only for a lawful purpose and on a basis permitted under applicable law, including your consent or a “certain legitimate use” recognised under the DPDP Law, as applicable to the relevant processing activity. Personal Data will not be processed for a new purpose that is incompatible with the purpose notified to you unless permitted by applicable law or a fresh consent is obtained where required.
USE OF YOUR PERSONAL INFORMATION, DEMOGRAPHIC AND PROFILE DATA
We use Personal Information to provide the services you request. To the extent we use your Personal Information to market to you, we will provide you the ability to opt-out of such uses. We use your Personal Information to resolve disputes; troubleshoot problems; help promote a safe service; collect money; measure consumer interest in our products and services, inform you about online and offline offers, products, services, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection. In our efforts .to continually improve our product and service offerings, we collect and analyze demographic and profile data about our users’ activity on our website. We identify and use your IP address to help diagnose problems with our server, and to administer our website. Your IP address is also used to help identify you and to gather broad demographic information. We will occasionally ask you to complete optional online surveys. These surveys may ask you for contact information and demographic information (like zip code, age, or income level). We use this data to tailor your experience at our site, providing you with content that we think you might be interested in and to display content according to your preferences.
HOW DO WE MUTUALLY BENEFIT FROM THE PERSONAL INFORMATION
Marketing Emails: In case you choose to provide your email address with us we would deliver to you information through emails such as our newsletters, surveys or other email messages containing product and event information, cosmetics tips or promotions. If at any time you decide that you would not like to receive these emails, you may select the ‘Unsubscribe’ link on the email or edit your information and consent to receive email and other communication in the ‘Profile’ section for registered users.
Text Messages: If you have chosen to provide your mobile phone number with us, you may receive text message/SMS alerts containing product and event information, cosmetics tips or promotions on your mobile phone. Please note that we will never send you any unsolicited text message on your mobile phone. Double Horse does not charge any fee for you to receive any text message from us. However, your mobile service provider may charge you for sending and/or receiving text messages and air-time, as well as any other standard applicable rates charged by your mobile service provider.
Telephone Calls: If you have chosen to provide your mobile phone number or landline number on our website, you may receive phone calls containing product and event information, cosmetics tips or promotions on your mobile phone or landline phone.
Communications to Serve You: If you have chosen to provide us with your contact information, we may provide you with service related announcements by any means, including email, letters and concerning the website or contact you regarding your customer service requests or questions. For example, all registered users will receive a welcoming email to confirm their registration. These types of communications are necessary to serve you, respond to your concerns and to provide the high level of customer service that Double Horse offers its customers.
Customized Service: We may use your Personal Information you have chosen to give us to provide you with customized service and use of our website. For example, we may suggest products that would be of particular interest to you. Such customized information may be conveyed to you by way of emails or text messages/SMS and phone calls. Special Events, Questionnaires and Surveys: On occasion, Double Horse may sponsor special events (such as contests, promotions or other offerings), questionnaires and surveys. There may be specific rules applicable to these promotions that explain how any Personal Information you provide will be processed. We strongly suggest you review any applicable rules before participating. To the extent any special event, questionnaire or survey is not subject to specific rules, the processing of personal information is governed by this Privacy Policy and the purposes it sets forth.
Employment: If you provide Personal Information to us with respect to employment, such as your resume, we will treat such Personal Information as confidential and use it only to consider you for current and future employment opportunities and to contact you with respect to employment with us or our affiliates. We will retain your information for further recruitment opportunities that may arise, unless you tell us that you no longer wish for us to retain your information. An “Affiliate” is a person or entity that directly or indirectly through one or more intermediaries, controls or is controlled by, or is under common control with, our company.
SHARING OF PERSONAL INFORMATION
We may, with your express consent,share Personal Information with our other corporate entities and Affiliates who may use the said Personal Information in accordance with this Privacy Policy to : help detect and prevent identity theft, fraud and other potentially illegal acts; correlate related or multiple accounts to prevent abuse of our services; and to facilitate joint or co-branded services that you request where such services are provided by more than one corporate entity. If you have any objection to such sharing than we request you should not provide us with any information. We may retain other companies and individuals to perform functions on our behalf consistent with this Privacy Policy. Examples include web store management companies, order processing companies, courier companies, data analysis firms, customer support specialists, email vendors, web-hosting companies and fulfilment companies (e.g., companies that coordinate mailings). Such third parties may be provided with access to Personal Information needed to perform their functions but may not use such Personal Information other than on our behalf and in accordance with this Privacy Policy. In addition, in some instances, you may be offered the opportunity to consent to the sharing of your Personal Information with a third party for the purpose of event or promotion co-sponsor. If you consent, we will share your information with such third party and such third party for his or her own purposes and in accordance with their own policies may use the
Information you provide. We may disclose Personal Information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to any court orders, or other legal process. We may disclose Personal Information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.
Where we engage service providers or other Data Processors to process Personal Data on our behalf, we will do so pursuant to a valid and binding contract. We remain responsible for compliance with applicable data protection law and require such parties, through appropriate contractual and organisational measures, to process Personal Information only for authorised purposes, maintain reasonable security safeguards, and assist us in meeting applicable retention, deletion and breach-response obligations.
BUSINESS TRANSFER
We and our Affiliates will share / sell some or all of your Personal Information with another business entity should we (or our assets) plan to merge with, or be acquired by that business entity. If such a transaction were to occur then the other business entity (or the new combined entity) will be required to follow this Privacy Policy with respect to your Personal Information.
SECURITY PRECAUTIONS
We have put in place reasonable measures to protect the Personal Information contained in our databases. Measures are in place to prevent unauthorized access and maintain appropriate use and accuracy.
Furthermore, data that is transmitted in association with our online store is encrypted and is secured by SSL.
Our reasonable security safeguards may include, as appropriate, encryption or masking, access controls, logging and monitoring, backups and business-continuity measures, and appropriate contractual safeguards with Data Processors. In the event of a Personal Data breach, we will take appropriate mitigation and remediation measures and will notify affected Data Principals in the manner and within the timelines prescribed under applicable law.
TRANSFER OF DATA TO OTHER COUNTRIES
Double Horse, our Affiliates and third parties who may receive your Personal Information in accordance with this Privacy Policy and the databases in which your Personal Information is stored shall be located in India and are required to honor the privacy representations made in this Privacy Policy under applicable laws of this country. In case of transfer of data to any other country, legal protections applicable to Personal Information in the concerned country will apply.
TRANSFER OF DATA TO OTHER COUNTRIES
Double Horse, our Affiliates and third parties who may receive your Personal Information in accordance with this Privacy Policy and the databases in which your Personal Information is stored shall be located in India and are required to honor the privacy representations made in this Privacy Policy under applicable laws of this country. In case of transfer of data to any other country, legal protections applicable to Personal Information in the concerned country will apply.
Any transfer of Personal Data outside India will be undertaken only in accordance with the DPDP Law and any requirements, restrictions or conditions specified by the Central Government from time to time. Where applicable, we will also require recipients to maintain appropriate safeguards consistent with this Privacy Policy and applicable law.
Data Security
Encryption: We use industry-standard encryption protocols to secure your payment information during transmission and storage.
CHOICE/OPT-OUT
We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications from us on behalf of our partners, and from us in general, after setting up an account. We will not sell, distribute or lease your Personal Information to third parties. We may automatically track certain information about you based upon your behavior on our site. We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve our users. This information is compiled and analyzed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on our site or not), which URL you next go to (whether this URL is on our site or not), your computer browser information, and your IP address.
OUR RIGHTS
We may elect to electronically monitor areas of the portal and may disclose any content, records, or electronic communication of any kind (i) to satisfy any law, regulation, or government request; (ii) if such disclosure is necessary or appropriate to operate the portal; or (iii) to protect our rights or property or the rights of the users, Sponsors, Providers, Licensors, Merchants e.t.c. We are not responsible for screening, policing, editing, or monitoring such content. If notified of allegedly infringing, defamatory, damaging, illegal, or offensive content, we may investigate the allegation and determine in our sole discretion whether to remove or request the removal of such content from the portal. We may terminate your access, or suspend your access to all or part of the website, without notice, for any conduct that we, in our sole discretion, believe is in violation of any applicable law or is harmful to the interests of another user, a third-party Provider, Merchant, Sponsor, Licensor, service provider, or us. Because customer service is paramount to our business, we reserve the right to refuse to sell products to you if it reasonably appears to us that you intend to resell the products. In addition, we reserve the right to limit quantities of items purchased by each customer.
CHILDREN’S PERSONAL DATA
Our website and services are not intended to solicit Personal Data from children. If we knowingly process Personal Data of a child (an individual below eighteen years of age), we will obtain verifiable consent of the parent or lawful guardian before such processing, except where an exemption applies under applicable law. We will not undertake tracking or behavioural monitoring of children, or targeted advertising directed at children, except to the extent specifically permitted under applicable law.
YOUR CONSENT
By mere use of the website, you expressly consent to our collection and use and disclosure of your personal information, including but not limited to your consent for sharing your information as per this privacy policy, in accordance with this Privacy Policy. If you do not agree please do not use or access our Website
The Company also processes certain Personal Information for its own purposes, such as operating and securing the Platform, preventing fraud, maintaining business records, managing billing, complying with legal obligations, and responding to enquiries. For these activities, Company acts as a Data Fiduciary / Controller/Organization.
Where processing is based on consent, You may withdraw consent at any time by contacting the Grievance Officer / Data Protection Officer using the details below, or using any in-product controls made available to You. Withdrawal will not affect the lawfulness of processing carried out before withdrawal. Where processing is necessary to provide core Services, we may not be able to provide those Services if the required data is not provided.
YOUR RIGHTS AS A DATA PRINCIPAL
Subject to the DPDP Law and other applicable law, you may request: (i) access to a summary of your Personal Data being processed and prescribed information about such processing; (ii) correction, completion or updating of inaccurate or incomplete Personal Data; (iii) erasure of Personal Data that is no longer required to be retained; and (iv) grievance redressal in relation to our processing of your Personal Data. You may also nominate another individual to exercise your rights in the event of your death or incapacity. Requests may be made using the contact details set out below or through any other mechanism made available on the website.
RETENTION AND ERASURE
We retain Personal Data only for as long as necessary to fulfil the purpose for which it was processed, or for such longer period as is required for compliance with applicable law, prevention or investigation of fraud or security incidents, establishment or defence of legal claims, or other lawful purposes. Subject to applicable retention requirements, we will erase Personal Data when consent is withdrawn and there is no other lawful basis for continued processing, or when it is reasonable to assume that the specified purpose is no longer being served. Where prescribed by applicable law, certain Personal Data and associated processing logs may be retained for the prescribed minimum period before erasure.
GRIEVANCE OFFICER
If You have any grievance with respect to the Product or the Services, You can contact our grievance officer at:
Name : Karthik Narayanan MV
Email : karthik@doublehorse.in
As required under the applicable laws, We have appointed a Data Protection Officer who is well versed with the intricacies of the Company’s internal data privacy policies and practices. You can contact the official for any query regarding the same as under:
Name : Biju Poulose
Email : biju@doublehorse.in
Address :III/49, Manjilas, Sasthri Road, Nellikkunnu,Thrissur-680005.
